Unfortunately, selling your property isn’t quite as simple as pitching a “for sale” sign and sitting by the phone waiting for the offers to roll in. Instead, you’ll need to get ready to sell your property by making sure you have a clear plan to ensure that you get your desired outcome and so that you’re fully aware of your responsibilities as a seller. To get you started we’ve put some tips together on important selling information.
Below is our guide to help you keep on top of everything as you put your property on the market.
Why am I selling?
Are you upsizing or downsizing? Is the market booming and you want to cash in on the highs? Or do you want to simplify your life and get rid of an investment property? Whatever it is, make sure you understand your motivation to sell so that you can clearly determine your goal when selling your property (e.g. sell it for more than I paid, sell it quickly so I can move into the other property I’ve already bought, etc.).
What method of selling suits my needs?
At Blocksidge, our experienced Sales Team will help you determine which approach to selling will best suit your requirements and ensure an optimal outcome. We want to help you be aware of important selling information to help you make informed decisions. Our initial client consultation will include a more detailed explanation of the following options –
- Sale by ‘Private Treaty’
Traditionally, this type of sale involves setting a price at which your property is listed and marketed for sale through the marketing plan agreed upon. We will help ensure that the asking price you set is made after a thorough evaluation of the qualities of your property and with reference to comparative properties and current market activity.
- Sale by ‘Expressions of Interest’ with a closing date
A very successful method where no fixed price is set, thereby attracting a wider range of buyers. This method works well with an effective marketing campaign as it can focus on what the property offers rather than just the price. Interested purchasers are invited by informal, confidential Tender to provide their first, firm and highest offer for consideration by the Seller at the same time as all other offers received. The Seller is in complete control of the sale process through the Marketing Agent. We have enjoyed a near 100% success rate by offering properties for sale by “Expressions of Interest”.
- Sale by ‘Public Auction’
The Auction process means that the property is strategically marketed and open for inspection to prospective buyers for a set period. Buyers then must attend and bid against one another at an agreed date and time. On Auction day there is a set reserve price, which is the minimum the Seller will accept. Once bidding has passed this amount the property is agreed to be sold. The contract will be unconditional and a predetermined deposit must be paid on the day.
Deciding When to Sell
This element of selling information is an important consideration. Spring is often considered an excellent time to present a property as it’s a time of optimism. Mild spring weather means potential buyers are more likely to be out and about. It is, however, also a time when more sellers will put their homes on the market so competition can be greater.
Winter traditionally presents fewer buyers, but they are usually more motivated to purchase and there can also be fewer homes on the market to choose from.
It’s also smart to consider when your property would be most appealing to potential buyers. Things like a property’s aspect, its openness to the weather or even if it has a garden can greatly increase its appeal depending on the right season.
At the end of the day, buyers for a property can be found all year round if you have the right agent. How you present your home, along with the professional marketing package we put together, will help attract the right buyers.
Preparing for Sale
An agent will discuss proper property presentation with you as part of the initial selling information meeting. The preparation you put into getting your property ready for sale can be the difference between getting a standard price and an exceptional one. Prior to placing your home on the market, it is crucial to allow several weeks to prepare both the property and the marketing material (e.g. photos). The presentation of your property should be considered prior to any photography for marketing as you want your property to look the best that it can.
Marketing is extremely important — especially in the first two weeks that a home is listed. This is the time to show the world your biggest investment: your personal property that you have kept in perfect condition. This is the time for ultimate exposure. This is also when you will be reassured that the decision to list with a full service real estate agency is the best choice.
Once you’ve prepared your property for sale, our professional photographers will take a portfolio of photos that truly showcase your home and deliver our core resource for marketing. As they say, a picture is worth a thousand words.
Whether it’s the photography, the narrative or the strategy, we are always conscious of how to highlight the unique selling points of your property. We will use this to develop a marketing plan to meet your requirements and to help maximise your result.
Some of our best selling information is the simple stuff. Here are a few of our favourite staging secrets to help get buyers falling in love with your property –
- A tidy home is a welcoming home – keep it neat and fresh during the period of inspections. It does not need to be “on trend”, but it should appear clean, comfortable and give an impression of “easy living”.
- Put out fresh flowers, soap, a bowl of fresh fruit and a scented candle or two. It gives a room a luxury feel and a pleasant fragrance.
- Have a pre-showing checklist so that you always show your property at its best.
- Declutter and simplify wherever you can so that buyers can start to see themselves in the property. It also adds a feeling of both spaciousness and cleanliness.
- Let plenty of light into your home – nothing improves the ambience more than brightness. Ensure that you open curtains and blinds and on an overcast day switch on lights.
- Make sure that all minor repairs are completed. A lack of property maintenance can easily put buyers off.
- Street appeal is important – it’s the best thing buyers will see of your property.
These are just a few of our Sales Team’s tips and tricks. We would love to walk you through all of your options and to provide insights to maximise your result.
Real estate is complicated – from inspections to title searches, financing to property lines, and issues affecting appraisals, there are potential “gotchas” looming at every turn in a real estate transaction. It’s important to have a good understanding of selling information to help navigate the process.
Our Sales Team will work with you to ensure that you have excellent selling information to enable a smooth transaction and a successful sale.
Contact Blocksidge today to learn more about how we can help you to successful and seamlessly sell your property.